Alex Hobday.
Technical Director / Fractional CTO / UX-Led Architecture
I design and build SaaS platforms end-to-end — from wireframes in Figma through to production infrastructure on Cloudflare and AWS. 20+ years shipping products for global brands.
London · New York · Los Angeles · Remote worldwide
Proven Results
Selected Impact.
Stripe subscription platform — designed UX flows and built the billing infrastructure
Led complete SaaS rebuilds for a global membership platform with 1M+ member records
Transactional email system for BeatsByDre.com using Exact Target
MySQL query optimisation on 1M+ row production database through indexing strategy
Full UX redesign and rebuild of Petersen Automotive Museum website and CMS
Led distributed teams across multiple timezones with Agile delivery
AI Voice Agent SaaS
Inbound call handling with AI — built on Cloudflare Workers, Durable Objects, Twilio, and OpenAI's Realtime API with WebSocket relay architecture.
Technical Expertise
Core Capabilities.
Design & UX
Frontend
Backend
Infrastructure
Databases
AI & Voice
Full-stack ownership I own the full product lifecycle — from initial user research and wireframing in Figma, through architecture and development, to deployment and performance monitoring in production.
Career
Experience.
Technical Director & Founder
E-Digital Group
UX design, SaaS platform development, and cloud infrastructure for international clients. End-to-end product delivery from wireframes to production.
- Full UX ownership: wireframing in Figma/Sketch, user research, responsive design, Core Web Vitals optimisation
- 10+ year platform partnership with iFLY — Technical Director through 3 platform migrations
- $200k+ ARR subscription billing system — designed both UX flows and Stripe backend
- AI voice agent product on Cloudflare Workers, Durable Objects, Twilio, OpenAI Realtime API
- React Native iOS app with biometric auth, push notifications, Sentry monitoring
- Transactional email system via Exact Target across 21 locales, 13 languages
- Distributed team leadership — up to 18 across multiple timezones
Senior Developer
Platform.sh
Sole developer for marketing website at a global PaaS company. Bridged design and engineering across product, design, and marketing teams.
- Owned the Platform.sh marketing website end-to-end
- Managed $10k/month digital advertising budget and landing page optimisation
- Collaborated across product, design, and marketing teams in a product company environment
Senior Developer — Track Lead
Sapient Nitro
Led development track at a global digital agency delivering enterprise web projects.
- Enterprise web projects for Sony, Beats by Dre, and Intel
- Cross-functional team coordination between design, development, and QA
Front-end Developer
MCP Partners
Consumer-facing web development for major financial and telecoms brands.
- Front-end development for Discover Card and AT&T
Earlier Career
J.Crew • JAM Interactive • Koala Web Solutions
E-commerce front-end templates (J.Crew / Blue Martini), startup co-founding, and freelance web development.
Education
MSc Information Technology
University of the West of England — 1999–2000
BA (Hons) Ancient History & Archaeology
University of Birmingham — 1993–1996
Let's Talk
Available for your
next project.
I'm available immediately for remote contract work — fractional CTO engagements, technical leadership, or hands-on development. Based in the UK with right to work in the UK, EU, and US.
Message sent
Thanks for reaching out. I'll get back to you within 24 hours.
alex@edigitalgroup.com
linkedin.com/in/alexhobday
Location
United Kingdom — Remote worldwide
Right to Work
UK / EU / US